''Events Management'' is the must-have introductory text providing a complete A to Z of the principles and practices of planning, managing and staging events.
The book introduces the concepts of event planning and mangement, and presents the study of events management within an academic enviroment.
It also discusses the key components for staging an event, covering the whole process from creation to evaluation, and examines the events industry within its broader business context, covering impacts and event tourism.
The study gives an effective guide for producers of events, and provides learning objectives and review questions to consolidate learning.
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as prepare students to tackle any challenges they may face in managing events.
Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximize learning, the text provides the reader with a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting.
The book also carries fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management.
Glenn Bowdin is the director of the UK Centre for Events Management, Leeds Metropolitan University.
Johnny Allen is the foundation director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.
William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long-term events program.
Rob Harris is the director of the Australian Centre for Event Management and a senior lecturer at the University of Technology, Sydney.
Ian McDonnell is a senior lecturer at the University of Technology.
Source:Tehran Times