According to the author, the first chapter of the book offers a chronicle of graphic design in Tehran since the Qajar era, with the second part looking into the biographies and works of 100 designers, who were either born or flourished in the capital.

Noureddin Zarrin-Kelk, Morteza Momayyez, Ebrahim Haqiqi, Abbas Kiarostami, Majid Akhavan, and Reza Abedini are among the artists whose careers have been observed in the book.

Praising Kiarostami’s works of book illustration, as well as credits and poster designing for movies as “inseparable parts of the history of graphic design in Iran”, Qanbari writes that the acclaimed filmmaker was first introduced to the Iranian cinema with the design of the opening credits for Masoud Kimiai’s 1969 masterpiece ‘Qeysar’ (Caesar).

“The peak of the career of Kiarostami as a graphic artist came in the 1970s when his artworks were on display at two major exhibitions: 50 Years of Graphics in Iran (1976) and First Asian Graphic Design Biennale – held in Tehran in 1978,” Qanbari writes.