According to Iran's Consular Office in Guangzhou, over 1,000 companies from 40 world nations including those from the region are taking part in the three-day event which covers a land area as large as 30,000 square meters.
The exhibition is of the most significant tourism event in China and the main tourism exhibition in the south part of this country.
Iran's pavilion in the exhibition is showcasing an example of the diverse and beautiful handicrafts of the country and offers highlights of its tourism to visitors.
China is one of the world's most important patrons of tourism. In 2019, close to 150 million Chinese nationals headed to tourism destinations outside the country with the government expecting the figure to amount to 178 million in 2022 if the situation in the world returns to normal once the CIVID-19 pandemic is defeated.
Iran became a destination for Chinese tourists in 2011. Since last year, Iran removed visa requirements for Chinese tourists arriving in the country.
However, the spread of coronavirus impeded the smooth exchange of tourists between Iran and China in 2019, causing a drastic decline in the tourism industry between the two nations due to the closure of borders.
The exhibition is held after China declared the country clean of the deadly virus.
Being a professional platform for sharing worldwide information, purchasing products, and business development for exhibitors and buyers, CITIE facilitates building the Greater Bay Area into a world-class culture and tourism destination.
With years of brand development, CITIE has become the best market-oriented international tourism exhibition in China.