The program was carried out by the Italian Embassy and the Italian Trade Agency Office in Tehran in cooperation with the Italian Cooperatives Alliance and the Iranian Ministry of Cultural Heritage, Tourism and Handicrafts, according to an Italian Embassy press release obtained by Iran Daily.

The roundtable was attended by members of the implementing parties of both countries.

In his introductory remarks, Perrone stressed the great potential for cooperation on tourism development between Italy and Iran, which can be fully tapped into as the pandemic gets contained in both countries.

“Our aim is to further develop the existing strong synergies between tourism and economic development and provide momentum for the use of cutting-edge technologies in the preservation and promotion of our two countries’ cultural heritage,” he said.

The presentations were held partially in a virtual format, and partially in the presence in the garden of the Italian ambassador’s residence. Main topics included responsible tourism and its most promising areas of development, such as historical, cultural and health tourism, use of social media and new information and communication technologies for the preservation and promotion of cultural heritage, training of human resources and development of new tourism marketing strategies.

The next steps envisaged within the project include an Iranian mission to Italy for a visit to some of the leading Italian tourism sites and a briefing on Italian best practices. This step will be followed by the implementation of a pilot project in Iran on the so-called ‘Golden Triangle of Khuzestan,’ which encompasses in its territory the Iranian UNESCO sites of Susa, Shushtar and Chogha Zanbil.


Source: Iran Daily